Loews Hotels Loyalty Program – YouFirst Rewards

I admit I was pretty unfamiliar with Loews Hotels until I stayed at Loews Annapolis recently.  Lowes Hotels consists of 26 U.S. properties as well as 2 in Canada.  So, while it’s not a mega chain like Marriott or Hilton, it could be worth checking out.  I (wrongly) assumed they didn’t even have a loyalty program since they are such a small chain, but I was wrong.  The Loews Hotels Loyalty program is called YouFirst Rewards.  It’s not a super lucrative program, but there are some decent perks and the top tier is very achievable.  It can offer some nice benefits if you stay at a Loews hotel often.

Loews Hotels Loyalty Program | YouFirst Rewards | Loews Annapolis

Loews Hotels Locations

I am not loyal to one particular hotel brand.  I tend to pick a hotel based on price and location.  Loews Hotels aren’t everywhere, but they have locations in many major U.S cities and tourist destinations.   If there is one in the right location for your needs, it’s a good idea to familiarize yourself with their brand and loyalty program.  You can find Loews hotels in the following cities:


  • Annapolis, MD
  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Rosemont, IL
  • San Diego, CA
  • Hollywood, CA
  • Washington, D.C.
  • Miami Beach, FL
  • Minneapolis, MN
  • New Orleans, LA
  • Philadelphia, PA
  • New York, NY
  • San Franscisco, CA
  • Santa Monica, CA
  • Nashville, TN
  • Tucson, AZ
  • Seattle, WA
  • Orlando, FL (6 locations)
  • Arlington, TX
  • Kansas City, MO


  • Montreal, Quebec
  • Toronto, Ontario


The Loews Hotels Loyalty Program – YouFirst Rewards

The Loews Hotels loyalty program, YouFirst Rewards, is based on the number of qualifying stays at Loews locations.  One nice thing about the program is that if you stay more than 5 consecutive nights, your stay will count as 2.  So, a stay of 6 or more consecutive nights will count as 2 stays in the YouFirst Rewards program.  I love that you only need 10 stays to achieve their top tier in the YouFirst program.  That’s pretty do-able for many business travelers as well as families.

The number of stays is based on a rolling 12 month cycle.  Meaning, to achieve Blue status, you would need to have 2-4 stays in the previous 12 months.  Once you achieve a status, it will last for 12 months.

Loews Hotels Loyalty Program | YouFirst Rewards


The Fine Print

  • A qualifying stay is one in which you pay a standard rate published by the hotel.  This does not include bookings made through an internet third party or bookings using other discount programs or coupons.  This is an instance you want to stick with booking directly through the hotel’s website.
  • As is common with hotel loyalty programs, upgrades are subject to availability.  Blue members will receive an upgrade, if available, upon arrival.  Gold and Platinum members will receive an upgrade, if available, at time of reservation.
  • Late checkout is subject to availability
  • Hard Rock Hotel at Universal Orlando and Universal’s Cabana Bay Beach Resort do not qualify for YouFirst benefits.

Other Hotel Loyalty Programs

Interested in checking out some other loyalty programs?

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Loews Hotels Loyalty Program | YouFirst Rewards | Loews Hotels Locations




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